ShP, which is the consumer brand of mobile phone recycler Mopay.co.uk, has partnered with the retail chain Emax to launch the first ever mobile phone recycling service to the Middle Eastern region.
A multi-million pound deal has been signed to launch the ‘Cash for Mobiles’ campaign in all Emax electronics stores in Saudi Arabia, Kuwait, the UAE, Oman, Qatar and Bahrain.
Customers can take their old mobile phones to any stores and hand them in to be assessed and exchanged for cash. ShP then recycle the phones. Working phones are refurbished and sent to developing nations and non-working phones are recycled in line with the WEEE Directive.
ShP plans to recycle three million mobiles a year in the Middle East by 2013. Their aim is to help to dramatically reduce electronic wastage and help developing countries by sending old phones to them to assist communication.
SimonWalsh, the co-founder of ShP said: “Our expansion into the Middle East proves there is a huge demand for global mobile phone recycling and as the UK’s first mobile phone recycler we are in prime position to roll out our tried and tested business model worldwide.
“We