Mobile phone recycler Mazuma Mobile has launched a new advertising campaign in time for Christmas.
The advert is called ‘Mazuma Mobile Maz and the Mazumites’ and was produced by Koala TV and Red Star Studio who created the 3D animation. It will be featured on TV, radio, online and will be supported by competition draws.
The advert features Mazuma’s brand mascot ‘Maz’ on his own for the first time. The managing director of Mazuma Mobile, Charlo Carabott said: “We’ve taken on board feedback from customers and our Facebook fans, which suggests that the visibility and popularity of Maz has grown over the last few years. We wanted to harness the appeal of Maz for this campaign, to create a catchy commercial that describes the ease and speed of Mazuma’s service in very direct terms.”
The company’s Facebook Page now has over 3,500 fans.
The advert describes the process of using Mazuma’s online service to find out what price they can offer you for selling your old mobile and describes how to send your phone back to them in the post. They even make the promise in a catchy tune: “Get the value on the site or your phone back for free (subject to make and model)”.